L’avènement du Smart Tourism

Aujourd’hui, le tourisme se veut « smart » !

Intégré à la « smart city », le « smart tourism » propose la mise en place d’un dispositif à l’échelle de la ville ou d’un territoire, permettant d’améliorer l’expérience des visiteurs.

Le Smart Data récupère nos données en temps réel et personnalise les offres en fonction de nos envies. Les Beacons nous chargent de notifications pour nous signaler les meilleurs endroits à visiter en géolocalisant nos déplacements. La réalité augmentée s’invite dans les applications pour proposer une expérience encore plus riche.

À l’instar du Geocaching ou du Compagnon de voyage virtuel fun et sympa, de plus en plus de villes proposent une visite guidée et augmentée de la capitale tout en s’amusant. 

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